Earlier this year at AFP’s 53rd International Conference, I had the privilege to interview Tom Ahern, a world renowned expert in donor communications and fundraising case statements. Interview Highlights (Transcript) Here are some excerpts from our interview, but be sure to watch it in its entirety to get all the nitty-gritty … [Read more...]
5 Surprising Ways Event Sponsorship is Just Like Raising Major Gifts
Events and corporate sponsorship is a subject I rarely touch on my blog, but the reality is that most organizations are still highly dependent on events for a large portion of their fundraising revenue. That said, I want to make sure you’re doing the best you can with event sponsorship, as it will make or break your event. Event … [Read more...]
Do Metrics Really Matter When it Comes to Raising Major Gifts?
You know the expression, “What you measure is what you get?" It’s mostly true. Research finds that most small nonprofits are only measuring dollars raised when it comes to major gifts. Dollars Raised is Just One Metric Unfortunately, dollars raised is not always the best measure of whether your major gift program is working, and … [Read more...]
Pre-Campaign Prep: BEFORE You Hire a Consultant with Andrea Kihlstedt
Andrea Kihlstedt is THE go to expert on capital campaigns, and is the co-founder of Capital Campaign Masters. Interview Highlights (Transcript) The text below provides the HIGHLIGHTS ONLY as Andrea and I discuss the "pre-campaign." Be sure to watch the full interview to get all the important details. The First Steps When … [Read more...]
What’s Stopping You from Raising Major Gifts? Part 4: No Time
What’s Stopping You from Raising Major Gifts? Part 4 of 5: No Time It’s true that major gift fundraising is a huge time commitment... and the payoff might be months or years away. With grant deadlines looming and your gala coming up, it’s a real challenge to find time to raise major gifts. However, if you truly want to raise major … [Read more...]
What’s Stopping You from Raising Major Gifts? Part 3: A Lousy Team
What’s Stopping You from Raising Major Gifts? Part 3 of 5: A Lousy Team Raising major gifts takes a village. Unfortunately, many board members and executive directors don’t understand that. They hire a development director and expect them to raise major gifts in a vacuum, and subsequently, are upset when it doesn’t work. This post … [Read more...]
Thinking of Leaving Your Development Job? Think Again…
Video Transcript Did you know that development directors who stay in jobs longer are able to raise significantly more money than if they were to hop from one organization to the next? It should come as no surprise. If fundraising truly is about relationships, development directors need to be at their organizations for enough years to … [Read more...]
Andrea Kihlstedt on Hiring a Capital Campaign Consultant
Recently, I interviewed my mentor, colleague and friend, Andrea Kihlstedt. Andrea is the co-Founder of Capital Campaign Masters and THE go-to-expert on capital campaigns. She's currently in the process of finishing the 4th edition of her book, Capital Campaigns: Strategies That Work. Interview Highlights (Transcript) Here’s a BRIEF … [Read more...]
7 Questions to Determine Whether #GivingTuesday Works for You
Although only four years old, #GivingTuesday has taken off. If you don’t know what it is (and you're living under a rock), you can learn more about it on the official site at www.givingtuesday.org. Much like “Black Friday” and “Cyber Monday,” #GivingTuesday has now become mainstream. Started by the 92nd Street Y, it’s a brilliant campaign … [Read more...]
Scared by Year-End Fundraising? A Simple Year-End Fundraising Checklist
October is the month for ghouls, ghosts, and goblins, and with Halloween fast approaching, we also know that year-end is not far behind. That means we are approaching the height of the fundraising season -- the time of year when most donors give and charities raise the bulk of their donations. Every day from October through December, I … [Read more...]
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