I’m regularly asked for a major gifts plan template. Over the years, I’ve worked to refine the process and make it as simple as possible. Here’s a major gift plan template broken down into 4 steps: Major Gifts Plan Template in 4 Steps Identify the best prospective donors for your organization. Build relationships with those donors and … [Read more...]
Christmas in July: 6 Ways to Prepare for Year-End Giving
You may think it’s too early to start thinking about Christmas, but that’s exactly what I want you to do. Yes, think about year-end giving starting right now... in July. Once September rolls around, it's already too late. 6 Early Ways to Prepare for Year-End Giving There are many things you can do NOW to increase your year-end results, so … [Read more...]
4 Unquestionable Major Gift Fundraising Metrics to Accelerate Your Program
You’ve probably heard the saying, “If you don’t know where you’re going, you won’t know when you’ve arrived.” And that holds doubly true when raising major gifts. In order to accelerate your major gift fundraising program, it’s essential to define what a major gift is at your organization (no, it's not the same at every organization) and … [Read more...]
What’s Your Nonprofit Job Title – Chief Excrement Officer?
I recently facilitated a major gift workshop for professionals from animal nonprofits. You know, animal shelters and rescue organizations. Many didn't have development professionals on staff. For the most part, the Executive Director was responsible for “doing it all.” Not only was the Executive Director the chief, cook, and bottle washer, … [Read more...]
How to Best Engage Mid-Value Donors: Interview with Kimberly Blease
Interested in growing your mid-level donor income? Watch this interview with Kimberly Blease, VP of Client Relationships at Blakely, to learn how to best communicate with mid-level donors so they feel more involved and engaged. The full interview transcript (with minor edits for clarity) appears below. Mid-Value Donors … [Read more...]
How Setting Goals Helps You Raise More Money and So Much More
The end of the year is always a good time to reflect on the year that’s ending, and look forward to the New Year that’s about the begin. It’s a time when many people make resolutions. Sadly, most resolutions are broken before you can drive to the gym to get some use out of your new membership. So the question is this: How can you set … [Read more...]
Find Hidden Gems in Your Donor Database: Interview with Steven Shattuck
Who's hiding in your donor database? In this video interview with Steven Shattuck, Bloomerang's Chief Engagement Officer, you'll discover how to find all those hidden gems in your donor database. Here's what to look for... The full interview transcript (with minor edits for clarity) appears below. Finding Diamond-in-the-Rough … [Read more...]
The Easiest Way to Raise More Money: Give Thanks to Donors
During the holiday season, it’s only natural that you’re thinking about gratitude. And, there’s good news -- thanking your donors is one of the easiest ways to raise more money. That’s because how (and if) you thank your donors plays a large role in whether or not they give to your organization year after year. Whether you send a … [Read more...]
Take the Fundraising Fitness Test: Interview with Jim Greenfield
In this interview, fundraising legend Jim Greenfield talks about the importance of the Fundraising Fitness Test and explains how you can take this free test and have your donor data analyzed. The full interview transcript (with minor edits for clarity) appears below. What is the Fundraising Effectiveness Project? AE: Hi. … [Read more...]
4 Fundraising Lessons Learned from a Mangy Fox
There’s a sickly fox in my neighborhood. He has a bad case mange (or so I’m told) and is clearly starving. I don’t live in a rural area or near any woods, so I wonder... what’s he doing here? This poor little fox... lost, confused, looking for food. I’ve seen him on my street three times this week. There Goes the Neighborhood There’s a … [Read more...]
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