I’m going to be honest... I really didn’t feel like writing a blog post today. I have a million other things to do and I didn’t get a great night sleep. I’m more than a little cranky. I seriously considered skipping it this week. Then I thought about what I teach in terms of raising major gifts... it’s all about sticking with … [Read more...]
The Nonprofit Rebrand Effect: Interview with Sarah Durham
I met up with Sarah Durham, the founder and CEO of Big Duck, at the AFP International Conference in Baltimore last spring. Interview Highlights (Transcript) Below is a brief excerpt from my time with Sarah. Watch the video for the entire interview. What is the Rebrand Effect for nonprofits? AE: Today we’re going to be … [Read more...]
Know Your Donor Retention Rate? You Should! Jay Love Explains
Jay Love, the CEO of Bloomerang and my friend and colleague, recently sat down with me for an exclusive interview for my Ask the Fundraising Expert series. Interview Highlights (Transcript) Here is a very bare-bones, mini-transcript of our conversation. Be sure to watch the video to get all the important details. Critical … [Read more...]
Charitable Giving is on the Rise – Is Your Board Ready?
The long years of “Great Recession” fundraising stress are over! At least, that's the news from Indiana University's report, The Philanthropy Outlook: 2015 & 2016. The report, produced by the Lilly Fundraising School in partnership with Marts & Lundy, offers a glimpse of what we can expect to see in 2015 and 2016 (I've taken this … [Read more...]
How Are You Treating Your Donors? Time to Find Out!
How Are You Treating Your Donors? Do You Really Know? Over the summer, my good friends at Bloomerang conducted an experiment to see how nonprofit organizations treat their donors. The results were intriguing... How does your organization stack up? Discover How Well You Treat Your Donors It begs the question, how do you treat … [Read more...]
Maximizing Your Asks (and Your Gifts) Per Year
Did you know that most organizations with small development shops make less than 50 asks per year? What's more, they actually get far fewer gifts. This is because they don’t get every gift they ask for (which is not necessarily a bad thing, by the way). How Often Are You Asking? Do you know how many times per year you ask for … [Read more...]
4 Actions You Can Take Today to Raise More Year-End Money
Now that the Major Gifts Challenge has officially come to an end, it's time to think about the significance of year-end giving to your organization. If you’re like most organizations, you might get 40% or more of your total fundraising revenue in the last few weeks of the year. That’s a HUGE deal. So what are you going to do differently this … [Read more...]
How to Set Your Major Gift Fundraising Goal for Each Year
As we wind down the Major Gifts Challenge, it's important to consider the best way to set your major gift goals going forward. Some organizations use last year's results to set the next year's goal, but that's not always a good idea because year-to-year totals can swing wildly depending on all sorts of circumstances. This is particularly … [Read more...]
How to Thank Your Donors: Stop Focusing on the Money!
Before you can ask for a major gift, you need to focus on gratitude. Stop thinking of your donors as ATM machines and really focus on them as people. Think about what they do for your organization. They don’t simply give money. They save lives. They feed the hungry and house the homeless. They educate children. They help cure … [Read more...]
Exceed Your Fundraising Goals in the New Year
Are you prepared to fundraise in the New Year? Will you meet, or even exceed, last year's fundraising goals? How much more could you raise with a few changes to your plan? Follow these 10 steps and I guarantee you’ll leave last year in the dust. 1. Start by setting some goals. As the saying goes, if you don’t know where you’re … [Read more...]
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