A Guide to Better Fundraising for Your Small Development Shop
Learn how to identify new prospects for your organization and systemize your asking. You’ll raise far more money this year and every year when you discover the secret to making 50 asks in 50 weeks! It’s the perfect handbook for small development shops.
50 Asks in 50 Weeks will teach you how to:
- Identify new prospects.
- Ask for gifts more frequently and easily.
- Create a fundamental development plan.
- Understand the basics of fundraising.
- Collaborate with your board on fundraising.
- Hire your first development staff member.
- Work as a cohesive development team with your executive director, development staff members, and board members.
Readers are Raving about “50 Asks in 50 Weeks”
I’m so thankful to have found Amy’s book, 50 Asks in 50 Weeks. I keep it on my desk for handy reference. This is an indispensable book that helped us raise more than $32,000 more in 2012 than in the previous year. For us, that’s an increase of over 50% in giving! I have several other fundraising books, but they just gather dust. Amy’s style of writing makes it easy to grasp the information. She explains things clearly and concisely, and offers plenty of tools to translate that information into action.— Kay Helm, Executive Director – Friends of TOUCH
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It’s a real art to take something that’s complicated and make it simple, and that’s just what Amy Eisenstein has done in 50 Asks in 50 Weeks. I finished reading her book just before meeting with some colleagues who told me that they had just hired their school’s first development director. Without thinking twice, I pulled the book out of my bag and said, “Here’s what she’ll need to know to set up a smart, well-diversified fundraising shop.— Andrea Kihlstedt, Co-founder – Asking Matters