One of the most terrifying moments for most fundraisers (staff members and volunteers) is asking for a gift. And yet, every fundraiser must request specific gifts if they are going to raise significant amounts of funding. Sometimes simply finding the right language for the right situation makes everything flow together. Before you ask … [Read more...]
Fundraising Fundamentals: Major Gift Basics – Do You Do These 4 Things?
Recently I presented a webinar on how to raise major gifts during a pandemic. With nearly 500 people on the call, there was a wide range of experience and expertise among participants. And yet, after teaching major gift fundraising for more than a decade, people of all experience levels are most grateful when I review the fundamentals. This … [Read more...]
Modern Day Storytelling is Driving Changes to Nonprofit Fundraising
From time to time, I like to share a different voice, perspective, and expertise on my blog. Storytelling is such an integral part of fundraising, so I turned to my colleague, Ephriam Gopin, for some words of wisdom. For those unfamiliar with his work, Ephriam is a nonprofit fundraising and marketing expert from 1832 … [Read more...]
Back to Basics: 8 Fundraising Essentials to Live By During a Pandemic
We're coming up on one year since the WHO declared COVID-19 a worldwide pandemic. This past year has shown us, in an outsized way, that the basics of fundraising are still essential for success. Therefore, below is a list of my best “essential” reminders of what you should be doing to raise money right now -- pandemic or not. Back to … [Read more...]
Giving Out of Guilt: Good or Bad for Fundraising?
Do you “have to” fundraise? Or do you “get to” fundraise? And is there really a difference? I would argue, yes. There’s an important distinction between things you HAVE to do and those you GET to do. Fundraising and giving are two of those things where people straddle that line -- but shouldn't. Do You "Have To" Fundraise? People who … [Read more...]
The Easiest Thing You Can Do Every Day to Raise More Money
What's the easiest thing you can do every day to raise more money? Pick up the phone and call a donor. That’s it. Just one phone call. Every. Single. Day. It’s the easiest way to raise more money, and yet, so few fundraisers actually do it. It’s even okay to leave a message -- something you'll probably end up doing most of the … [Read more...]
5 Ways to Follow Up with Your Donors When They are Unresponsive
Have you ever asked for a gift, and then crickets? The would-be donor doesn’t get back to you for days, weeks, or even months? You’ve left messages and sent emails. You don’t want to bother them, but you could really use that gift. You’re not sure what to do. This scenario is more common than you might think. The question is, what … [Read more...]
5 Reasons Why Robots Make Bad Fundraisers
Robots Make Bad Fundraisers... at least, according to Steven Shattuck, Chief Engagement Officer at Bloomerang. And I agree with him. In his debut book, Robots Make Bad Fundraisers: How Nonprofits Can Maintain the Heart in the Digital Age, Shattuck makes the case for personalization, individualization, and using technology … [Read more...]
How to Introduce Yourself to Donors so They’ll Gladly Meet with You
The other day I received an email from a development director who asked: “How should I introduce myself to new donors?” She was talking about donors she'd personally never met with before. She went on to clarify her question: “How do I introduce myself so that raising funds is not somehow clouded in jargon or simply glazed over in … [Read more...]
8 Fundraising Basics that Covid-19 Can’t Break
During good times and bad, some organizations raise a lot of money -- and other organizations don’t. The organizations raising the most money, generally speaking, rely on best practices, technology, and the latest tools and resources available. Conversely, struggling organizations are stuck with well meaning, but fearful board and staff … [Read more...]
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