Leading a capital campaign can be overwhelming -- even for the most experienced nonprofit CEO or Development Director. After all, it’s not as if you sit around twiddling your thumbs on a regular basis. How can you possibly find the time for a capital campaign on top of your already-hectic schedule and massive responsibilities? How Do … [Read more...]
Raise Millions, Even in Poor Areas: Tips from Sabrina Hernandez Walker
Sabrina Hernandez Walker raised millions of dollars for her Boys and Girls Club in the 3rd poorest county in the USA. If she can do it, so can you! I invited her to share her journey with you. Raising Millions: Building Relationships is Key Amy Eisenstein (AE) -- Sabrina, please paint a picture of the Boys and Girls Club when you first … [Read more...]
Are You Ready for a Capital Campaign? 11 Telltale Signs
If you're like many nonprofit leaders, you might be wondering when it's a good time to consider a capital campaign. With a pandemic raging, is it even possible that NOW is a good time for a campaign? Should Your Nonprofit Consider a Capital Campaign... Now? The answer is that it's a good time to take on a campaign in the coming months, … [Read more...]
How the Craziest Ideas Can Boost Your Fundraising Efforts
Have you had a far-out, wacky idea? Something way different than you’ve ever tried before? If so, that could be the exact thing you need to try right now. How a Crazy Idea Recently Took Flight Yesterday, Andrea Kihlstedt, my co-founder at the Capital Campaign Toolkit, warned me she was going to write a blog post I might not … [Read more...]
Inspiration and Resources for Fundraisers During the Covid-19 Crisis
It’s the third week my kids have been home from school and we’re finally settling into a routine. I refuse to call it the “new normal” because this is anything but normal! I have worked from home for the last 12 years, but not usually with the kids around. In the last two weeks, I’ve officially relinquished my office to my 10th grader, and … [Read more...]
8 Steps for Successful Fundraising During the Coronavirus Crisis
Coronavirus is spreading. The economy is declining. And there's continued political turmoil. Any one of these three issues could be viewed as a recipe for disaster in terms of your fundraising. And here we are... experiencing all three at once. Your donors are anxious. Your board members are freaking out. It’s up to you to lead the … [Read more...]
To Have or NOT to Have to a Capital Campaign: 3 Reasons for Each
If you’ve been raising major gifts for a while as part of your annual fund (as I’ve encouraged my readers to do for years now), it might be time to consider a capital campaign. This post dives into three reasons to have a campaign, as well as three reasons NOT to have a campaign. 3 Reasons NOT to Have a Capital Campaign Let's begin by … [Read more...]
Setting Goals to Raise More Money: What’s Your ONE THING?
As we head into the New Year, it’s only natural to start reflecting on the year gone by and begin planning for the year to come. As you begin this process, you’ll want to think about things you did well and those you wish you’d done better. The years seem to go by faster and faster. It’s hard to imagine that it was 20 years ago when we … [Read more...]
The Amazing Power of Authenticity When Building Donor Relationships
At a recent board retreat I was facilitating, a board member challenged me. He said that he felt the donor cultivation strategies I was discussing seemed contrived. He didn’t believe we could develop real relationships with donors because the ulterior motive was to raise money. However, this particular board member was missing one key fact … [Read more...]
A Capital Campaign Tool You Can Use to Raise Major Gifts
The most important capital campaign tool is the gift range chart. This chart demonstrates how many gifts (and donors, and prospective donors) at each level (amount) it will take a reach your goal. Traditionally this tool has been used exclusively for capital campaigns, but the principles apply equally to raising major gifts for your annual … [Read more...]
