Jay Love, the CEO of Bloomerang and my friend and colleague, recently sat down with me for an exclusive interview for my Ask the Fundraising Expert series. Interview Highlights (Transcript) Here is a very bare-bones, mini-transcript of our conversation. Be sure to watch the video to get all the important details. Critical … [Read more...]
You’re Not Too Late to Raise More on #GivingTuesday
If you’re not already planning a fundraising campaign around #GivingTuesday, you should! It’s the perfect antidote to all the shopping happening on #BlackFriday and #CyberMonday. If you aren’t familiar with #GivingTuesday, it’s an online campaign started in 2012 that any nonprofit can participate in, allowing your cause to take … [Read more...]
How Are You Treating Your Donors? Time to Find Out!
How Are You Treating Your Donors? Do You Really Know? Over the summer, my good friends at Bloomerang conducted an experiment to see how nonprofit organizations treat their donors. The results were intriguing... How does your organization stack up? Discover How Well You Treat Your Donors It begs the question, how do you treat … [Read more...]
Lessons Learned from ALS Ice Bucket Challenge: Silly Stunt or Brilliant Fundraising?
It’s not often that I digress from writing about major gifts, but I had to make an exception for the ALS Ice Bucket Challenge. (If you don’t know what I’m talking about, you might be living under a rock -- or on an extremely extended vacation.) In fact, I can’t ever recall a fundraising campaign going viral in this manner, or of this … [Read more...]
How to Determine The Right Ask Amount When Asking Donors for Gifts
Our question this week is from Sarah, who wants to know: How do you determine the right ask amount? This is a great question, and one that many people struggle with. Unfortunately, there's no exact formula. Fundraising is about working with people, which makes it part science and part art -- but there are some general guidelines … [Read more...]
Maximizing Your Asks (and Your Gifts) Per Year
Did you know that most organizations with small development shops make less than 50 asks per year? What's more, they actually get far fewer gifts. This is because they don’t get every gift they ask for (which is not necessarily a bad thing, by the way). How Often Are You Asking? Do you know how many times per year you ask for … [Read more...]
Maintain (or Even Increase) Your Annual Fund During a Capital Campaign
In my most recent Ask the Fundraising Expert video, you'll learn how to maintain – or even increase – your annual fund during a capital campaign. A common question I get as a fundraising consultant is: “We’re considering a capital campaign, but how do we keep from losing money on our annual campaign while we're pursuing the capital … [Read more...]
Getting a Major Gift: Moving From Cultivation to the Ask
If you’ve been following the Major Gifts Challenge, we’re getting closer and closer to asking for a gift. And if you haven't been following along, it's never too late to start! Let’s take another quick look at the four stages of the fundraising cycle. 1. Identification Congratulations! You’ve already identified your top prospective … [Read more...]
Be Rich and Famous: Take the Major Gifts Challenge
Do you want the opportunity to skyrocket your career while learning how to solicit major gifts? Be rich: In less than a year, you can increase your organization's annual fund by 10%, 20%, 100% or more. Be famous: In 12 month's time, you can be revered by your boss, board members and colleagues. If becoming a rich and famous all-star … [Read more...]
Exceed Your Fundraising Goals in the New Year
Are you prepared to fundraise in the New Year? Will you meet, or even exceed, last year's fundraising goals? How much more could you raise with a few changes to your plan? Follow these 10 steps and I guarantee you’ll leave last year in the dust. 1. Start by setting some goals. As the saying goes, if you don’t know where you’re … [Read more...]
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