
A few weeks ago, I asked nonprofit leaders about their biggest challenge. The overwhelming response? A lack of time.
It’s no surprise. Time is the one thing every leader wishes they could stretch just a little further. Yet, time works in funny ways. Sometimes it flies, and other times it drags on painfully slowly.
When 60 Seconds Feels Like Forever
Recently I was in an exercise class doing wall-sits. The instructor said, “Just 60 seconds,” but by the end, my legs were like jelly and 60 seconds felt like an eternity. And yet, somehow, this entire year has flown by in what feels like a blink.
I turned 50 this year. My youngest child started college. It feels like just yesterday I was chasing toddlers around the house. Now the house is quiet, and time feels different — both slower and faster all at once.
And as winter approaches, I can feel myself dreading the long months ahead, counting the days until spring returns. How can a single season feel endless when an entire year disappears in a flash?
The Time Paradox of Nonprofit Leadership
Time plays tricks on us in life and especially in leadership roles.
In my work with Capital Campaign Pro, I see organizations experience extraordinary transformations over just a few short years. Nonprofit leaders often look back at the end of a campaign and marvel at the change.
The results are remarkable in hindsight, but there’s also much to appreciate along the way. New programs are created, capacity is expanded, and record-breaking fundraising is celebrated.
Yet, while you’re in the thick of it — juggling board meetings, donor calls, and staff changes — it can feel like you’re trudging through molasses.
That’s the time warp of leadership. Progress feels painfully slow day-to-day, but stunningly fast in retrospect. All those tiny steps forward add up over time.
Think Big, Act Consistently
The key is to shift your perspective. Stop thinking about your overall progress day by day. Start thinking about your real potential in terms of months and years.
A single day rarely feels transformative, but a year can change everything. When you zoom out, you begin to see the big picture, and how each small step forward builds into something remarkable.
For Example:
Maybe your board development feels slow. But over the course of two years, you can cultivate and recruit leaders who are more aligned, engaged, and strategic than ever before.
The Power of Long-Term Goals
I’ve always been a list-maker and a goal-setter. Every year, I write down a few big goals — things that might feel ambitious or even a little scary. Then, I chip away at them, one week at a time.
Last year, it was running a 5K. I tried the year before and failed. But last year, I recruited accountability partners and used a tracking system with built in reminders and encouragement. (Isn’t technology great?)
What I’ve Learned:
When you focus on the long game, the small stuff that falls through the cracks doesn’t matter nearly as much. The missed emails, the messy desk, the imperfect meeting — they fade away in what you’ve built over time.
So, if you’re feeling trapped in the “not enough hours in the day” cycle, remember this:
You have more time than you think, provided you think big and give yourself a long enough horizon.
With that mentality, you can accomplish almost anything. The sky is the limit.
Take the Time Warp Challenge
Here’s my challenge to you:
- Pick three big goals for the coming year. Maybe one for yourself, one for your team, and one for your organization.
- Commit to working on them consistently. Even fifteen minutes a day adds up to something powerful. Remember that “time warp” effect I described earlier?
- Find an accountability partner. Make sure they check in with you each week.
- Use a tracking system or app. Pick something that shows you your progress over time.
Because the truth is, transformational change doesn’t happen overnight — but it does happen. One day, you’ll look back and realize how much has changed, how much you’ve grown, and how fast it all went.
So maybe time isn’t the enemy after all. It’s an opportunity. Small incremental steps forward.
And, if you’re considering a capital campaign, I hope you’ll check out Capital Campaign Pro. We partner with nonprofit leaders, just like you, to turn big nonprofit goals and dreams into reality.

Well done, Amy! In addition to planning ahead and setting goals, it is powerful to look back. At the end of every calendar year I do a review of the previous 12 months, scrolling through each day and week thoughtfully. It’s amazing how many of the details and crises of the moment I’ve forgotten or can now smile at because I know the outcome. It creates a sense of accomplishment and puts the difficult times in perspective.
Hates off mss for your good information about time challenge
Reality it’s better to think time managing
How to solve work time and review what you were doing in the past years, months and maybe weeks ago
Specially for me sometimes it’s possible to face that challenge because many of work need to do
Although I’m very very hardworking one