You’ve likely heard the popular expression, if you’re not growing, you’re dying. That being said, it has been a hard year. It can be tempting to veg out in front of the TV for hours on end. (I’ve done it myself.) In fact, I’ve watched so much TV over the past year, I often feel there’s nothing left to watch. I’m sure you don’t need … [Read more...]
Raise Millions, Even in Poor Areas: Tips from Sabrina Hernandez Walker
Sabrina Hernandez Walker raised millions of dollars for her Boys and Girls Club in the 3rd poorest county in the USA. If she can do it, so can you! I invited her to share her journey with you. Raising Millions: Building Relationships is Key Amy Eisenstein (AE) -- Sabrina, please paint a picture of the Boys and Girls Club when you first … [Read more...]
6 Ways Fundraisers are Like Marvel Studio’s “The Avengers”
Ok, I know I don’t exactly fit the demographic of a typical Avengers fan. And yet, over the last few months, I’ve been watching Marvel Studio’s Avengers movies with my 16-year-old son. There aren’t too many things he likes to do with me these days, so when he says, “Come on, Mom, let’s watch a movie,” I do my best to put down whatever I’m … [Read more...]
Development Directors Who Stay Longer Raise More Money
A good development director is worth their weight in gold. Fundraising, especially major gift fundraising, is based on relationships. It takes time to build trust and confidence. The longer a development director stays at an organization, the more likely it is they really get to know the donors and volunteers and that the donors know them! … [Read more...]
Modern Day Storytelling is Driving Changes to Nonprofit Fundraising
From time to time, I like to share a different voice, perspective, and expertise on my blog. Storytelling is such an integral part of fundraising, so I turned to my colleague, Ephriam Gopin, for some words of wisdom. For those unfamiliar with his work, Ephriam is a nonprofit fundraising and marketing expert from 1832 … [Read more...]
The #1 Secret to Get Board Members to Help with Fundraising
Later today I’m giving a webinar called How to Get Board Members to Help with Fundraising in 15 Minutes per Month. It’s a talk I’ve given many times before and it’s always been popular. Yesterday I received a notice from the host saying that it broke their webinar records for the most registrations ever. I don’t share that to brag -- … [Read more...]
Early Xmas for Over 300 Nonprofits Thanks to MacKenzie Scott
I’d like to crown MacKenzie Scott the Giving Pledge Goddess. She took the pledge, and she meant it. If you had several billion dollars, what would you do? If you’re like most billionaires, you wouldn’t give a fraction of your wealth at the speed at which Ms. Scott has done in the recent weeks and months. Ms. Scott has now set a record … [Read more...]
Set Goals, NOT Resolutions: My 6 Goals Declared Publicly
Almost by definition, New Year’s resolutions get broken within days after they're made. It’s ironic because the actual definition of a resolution would indicate that resolutions would be kept. And yet, people are notoriously bad at keeping resolutions. One of the most obvious and common resolutions is to be healthy and lose weight. We know … [Read more...]
A Letter to Your Boss: 7 Ways to Thank Your Development Director
All years are stressful when working at a nonprofit, but I think we can all agree, 2020 takes the cake. With that in mind, I've composed a letter for nonprofit Executive Directors to remind them how crucial it is to recognize the tireless work of their Development Directors and fundraising staff. As a Development Director, you've had to … [Read more...]
Giving Out of Guilt: Good or Bad for Fundraising?
Do you “have to” fundraise? Or do you “get to” fundraise? And is there really a difference? I would argue, yes. There’s an important distinction between things you HAVE to do and those you GET to do. Fundraising and giving are two of those things where people straddle that line -- but shouldn't. Do You "Have To" Fundraise? People who … [Read more...]
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