The first fundraising book I ever wrote (more than 10 years ago, now), is called 50 Asks in 50 Weeks. Published by CharityChannel Press, it’s now available in its 2nd edition. I mention this because I’m revising and expanding my online training program, Mastering Major Gifts. In the process of improving the program and creating new … [Read more...]
5 Summer Actions to Bolster Your Fall Fundraising During Coronavirus
Normally, summer is a time for fun, relaxation, BBQ’s, family, friends and more. This summer (2020) is going to be different for everyone with the Coronavirus lurking about. Travel is limited, kids are home from camp, and big gatherings are taboo. 5 Actions to Bolster Fall Fundraising While Coronavirus Looms As far is fundraising is … [Read more...]
Virtual vs. In-Person Solicitation: Predicting the Future of Fundraising
For the last decade, I’ve written, spoken, taught, and even preached about the benefits of in-person solicitation for raising major gifts. The success I'm seeing with virtual solicitations taking place these days has made me reconsider some of my own assumptions and question what the future of fundraising will look like. Of course, … [Read more...]
Fundraising Success Stories for Raising Money RIGHT NOW During COVID-19
Are you at an organization where you’re actively raising money right now, or are you taking a “wait and see” approach? We’re many weeks into the Covid-19 crisis, and I can’t believe I’m still having the same conversation with Executive Directors, day-after-day, week-after-week. Too many EDs still aren’t sure this is a good time to raise … [Read more...]
5 Great Examples of Electronic Donation Solicitations During Covid-19
Today I’m excited to bring you examples of electronic donation solicitations done right during the Covid-19 crisis. You’re really going to want to watch the 6-minute video, because it’s all about show and tell! A partial transcript appears below, with visual examples pulled from the video for reference. Example 1: Donation Frequency set … [Read more...]
Covid-19 Creates New Ways to Solicit Donors
One refrain that always made me cringe -- yet seemed so commonplace at many nonprofit organizations -- was: That’s the way we’ve always done it. And while I was the first to encourage the boards I worked with or the senior staff I coached to try something new, it seems I may have fallen into that trap myself. Covid-19 is a … [Read more...]
Is It OK to Ask Donors for Gifts During the Coronavirus Crisis?
We’re several weeks into this global health and economic crisis and I find that fundraisers are still asking the same question over and over. The question is: Is this a good time to be asking donors for money? Is it inconsiderate to be asking for money? My answer has been consistent throughout the crisis: NOW is the best time to be … [Read more...]
How to Ask for a Major Gift: 5 Clear Steps in 30 Minutes (or Less)
Today, you're going to learn how to ask for a major gift in five very clear steps. You'll need about 30 minutes of time total to carry out these steps. But before diving in to the "how-to", it's important to know WHEN and WHERE to ask for a major gift. Knowing WHEN to Ask for a Major Gift Let’s assume you’ve built a fairly good … [Read more...]
Asking Permission to Ask and More Great Advice from Bill Bartolini, ACFRE
Last week I spoke at Congress (AFP’s signature Canadian conference). This conference attracts some of the best speakers worldwide, in addition to fundraisers from across Canada. Between my sessions, I sat in on a talk given by fundraising expert, Bill Bartolini, ACFRE. Who is Bill Bartolini, ACFRE? If you’re unfamiliar with Bill … [Read more...]
Want to Raise More Money when Fundraising? Go on a Listening Tour
Recently I was on a coaching call with a new client who doesn’t have experience raising major gifts. We discussed his plans for raising money from individual donors before year end. His idea was to call as many businesses as possible to “get meetings,” then tell them about all the amazing work his organization was doing, and then ask for a … [Read more...]
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